Extract from M&A Insights

The below story was originally featured in our daily M&A Insights Newsletter. Selected stories, including this one, are posted to our website with some weeks of delay.
Babytoys.dk to merge with mammashop.dk
September 18, 2018

Mads Herlev and Rene Stenvang are merging their two companies. The two entrepreneurs each run a webshop with above a million DKK in revenue. The two webshops have both moved within the same target customers, but with two different product types. Where Babytoys.dk has a wide range of wooden toys for children, Mammashop.dk has a wide range of baby equipment products. With the merge, they now target a broader audience, under the same online webshop. Mamashop reported a gross loss of DKK 68.372 with an EBIT of -778.800 in 2016/17 (17 months).

ⓘ This story was originally featured in our daily M&A Insights newsletter.
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