A group of investors consisting of primarily Balderton Capital and Danish Byfounders has invested DKK 78m in Simple Feast. The company sells vegetarian and vegan meal boxes in Denmark. Simple Feast delivered its first meal box a year and a half ago and operates in a market that is rapidly growing. An estimate of the market growth is its largest competitor Aarstiderne, which in 2017 raised its turnover by more than DKK 100m to DKK 672m with a profit of DKK 40.3m.