Morris Stockholm is distributed to 270 fashion stores around Scandinavia. During last year, Morris Stockholm traded SEK 160 million with a profit of SEK 10 million. Now the Norwegian investment company Holta Invest takes over the helm. Holta becomes the principal owner of the company behind Morris Stockholm, J.M. Alsén Design AB, for an undisclosed purchasing price. The Alsén family retains 40 percent of ownership of the company.