Lars Seier Christensen, owner of Seier Capital, has chosen to sell his shares in the Danish burger restaurant Juicy B to its current director of operations, Valdimar Geir Halldórsson, who will continue to develop the concept. The ambitions to scale up the burger chain and fight McDonald's has not been met and this is why he leaves Juicy B, writes Lars Seier Christensen in a Facebook update.
