Extract from M&A Insights

The below story was originally featured in our daily M&A Insights Newsletter. Selected stories, including this one, are posted to our website with some weeks of delay.
Offspring Capital acquires Mouseflow
September 24, 2018

Back in May, we reported that the founder of Mouseflow Lasse Schou Holbøll had hired Clearwater International to consult in a potential sale of parts or all of Mouseflow. At the end of last week, it was announced that the private equity firm Offspring Capital has acquired the majority of the firm. Mouseflow tracks how users of a website act, which is a helpful tool for companies wanting higher conversion rates on their websites.

ⓘ This story was originally featured in our daily M&A Insights newsletter.
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