PE-Firm Aurelius acquires detailM majority - buy and build planned
September 24, 2020
Munich-based PE-Firm Aurelius has acquired a majority stake in the Trier-headquartered digital marketing agency detailM GmbH. More specifically, the target with its 64 FTEs is specialized in Search Engine Optimization, Content Marketing and Affiliate Marketing. Through the acquisition, the PE-side intends to support detailM in its core business and inorganic growth through a buy and build strategy. As managing director, Claudius Plettenberg was responsible for the investment.
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