Extract from M&A Insights

The below story was originally featured in our daily M&A Insights Newsletter. Selected stories, including this one, are posted to our website with some weeks of delay.
SOS Sportswear is up for sale
May 23, 2018

Ole Damn, who became wealthy in the 00's by selling Bjorn Borg underwear has in recent years seen his fortune crumble. He attempted to repeat the success of the underwear company with the exclusive ski clothing brand SOS Sportswear. But after several years of massive losses, he is now looking to sell. According to Borsen, SOS Sportswear is currently in dialogue with a potential industrial buyer.

ⓘ This story was originally featured in our daily M&A Insights newsletter.
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