Communications media company Zeeland Family has signed a letter of intent to acquire 100% of the shares in Swedish Avidly, offering Hubspot marketing automation services. With this transaction, Zeeland Family enters the markets outside Finland. Avidly employs 45 people and comprises three fully-owned companies: Doidea Consulting AB in Sweden, Inbound Norway AS in Norway and Katalysator Kommunikation ApS in Denmark. The combined company will employ approximately 210 people and have a turnover of EUR 22-24m.
